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February 2018 Featuring The Coffee Roasters

This February 2018 we feature,  for JoeMerchant’s coffee subscribers The Coffee Roasters, based in Alexandria, Sydney.


February 2018 Featuring The Coffee Roasters


Tasting Notes


The Coffee Roaster


18% Colombia Tenza Valley
24% Guatemala Antigua
15% Ethiopia Limu
15% Kenyan AA
28% Brazil Cerrado

TASTING NOTES: “Well balanced. Upfront cocoa and bakers chocolate with a lingering orange zest.”


TASTING NOTES: “Lovely rich notes of dark, ripe plums, cherry, chocolate, pear, currants and a touch of citrus”

ORIGIN: High grown in the area Bogotá on the central branch of the Andean Mountains, Our Tenza Valley comes from two producer groups. Between them, they cultivate approximately 1,215 hectares of coffee. The groups have opposite growing cycles which allows good availability through the year. With an average temperature of 19 – 24ºC and 1500-2000ml rainfall, it’s an ideal coffee growing area. As well as coffee, the area produces maize, garden vegetables, oranges, pineapples, mangoes and avocadoes.

REGION: Lengupa and Tenza Valleys
VARIETALS: Typica, Caturra, Colombia
PROCESSING: Fully Washed
ALTITUDE: 1400 – 1800 MASL


History of the Coffee Roasters


In the mid-70s, Dan Fitzsimmons was working as a systems analyst for a small Seattle computer company. Out of the blue he received an interesting assignment; it was to write a small inventory application to quickly determine what items were moving most frequently and generating the most profit at the little known Starbucks Coffee Tea & Spices at Pike Street Markets.

It seems the company was changing direction and Starbucks was changing from a laid back enterprise to one more carefully managed. Many items were gathering dust on their shelves and proper management required turnover and profit visibility.

Dan’s analysis did the trick and, to their surprise, they discovered coffee moved rapidly and was a very significant profit contributor. And, as they say, the rest was history.

A post script to this anecdote is that Dan’s software expertise was to play a significant role in his future acquaintance with coffee. But more on that later.

Dan and his wife, JoAnne, chose to migrate to Australia with their daughter, Whitney, in 1983. They pursued their existing careers, in the computer industry and investment field respectively, for several years before boredom caused them to explore more interesting occupations.

Becoming frustrated in their inability to purchase good coffee on a consistent basis, they decided to start a coffee roasting business. The emerging movement to Specialty Coffee was well underway in the rest of the world. So they chose to quit their jobs and travel for a year exploring the world of coffee in all its manifestations preparing to craft their new business.

During the next Northern winter, Dan got a job in Bend Oregon driving Mount Bachelor Snowcat on the ski fields at night. This left him free all day to ski the back country … er, I mean continue exploring the coffee scene.

Air Coffee Roaster

Air Roaster at Alexandria

And explore he did, discovering Michael Sivetz, one of the world’s foremost coffee authorities, in Corvallis Oregon. Michael had published many coffee text books, worked in the coffee industry all his life, was inducted into the Specialty Coffee Association of America (SCAA) Hall of Fame, and more.

He demonstrated his ‘Fluidized Bed Hot Air Coffee Roasting System’ which he patented in 1976. It was immediately obvious to Dan that this elegantly simple method for roasting coffee would give him much more control over the roasting process than traditional drum roasters. Unfortunately Michael Sivetz passed away in March of 2012.


When we roast coffee we are really roasting each coffee bean. Most roasting methods apply heat simultaneously by three different methods … Conduction, convection and radiation.

These methods make it impossible for all beans to be treated the same. The beans on top are receiving heat from drum (radiation) & exhaust heat (convection). The beans in the middle are receiving a different amount of heat from the adjacent roasting beans (conduction). Finally, the beans trapped next to the drum are receiving the highest heat from the drum (conduction).

The operator tries to overcome this limitation by rotating the drum which contains the beans at a varying RPM and applying heat in a way that will treat them all differently in the same way. The skill required to do this is somewhat different for each drum roaster and even different models of the same roaster.

Air Roasting

Hot Air Passing over the Individual Beans

This is why roasting operators can justly wax lyrical about their ability to achieve a good outcome with their equipment. And if you are that good at doing something, it is not unexpected that you would want to be called a Roastmaster rather than a roasting operator.

The Fluidized Bed Hot Air Coffee Roasting System levitates each coffee bean on a cushion of heated air. In this way the process applies the same heat to the total surface area of each coffee bean, allowing the operator to easily control the heat applied to the coffee and to achieve the exact degree and type of roast for each coffee bean being roasted.

One of the biggest problems for coffee roasting operators is to compensate during the roasting process for the change in moisture content over weeks and months of a given coffee while it is being used. This complex juggling of the radiation, convection and conduction heat is eliminated with Air Roasting.

All air roasting actions are determined by the actual temperature of the coffee bean which is measured 10 times per second during the roasting process. Hence, the control system automatically compensates for any variation of the green coffee moisture content.

Production air roasting operators do not derive pride from operating our appliances. We do experience two emotions … Firstly, happiness for the extra free time we have because we are not shackled next to a hot roaster telling it what to do with varying degrees of success. Secondly, satisfaction in the results we achieve when we use this free time to develop new coffee blends and single origin roasting methods on our Piccolo Chinook sample roaster.

After all, this is what humans are good at, using our analogue senses to try different things until we achieve our goal. Repeating this process should utilise equipment that requires as little input from the related human as possible. Humans are not good at using our analogue senses to achieve repeat processes with difficult-to-control equipment.

Back in Sydney in 1991 a 4kg Sivetz roaster was put to work in the front room of a terrace house at 113 Arundel Street

Glebe. Complemented by a three group espresso machine freshly roasted coffee and other beverages were soon on sale.

Close proximity to Sydney Uni meant that, before long, the foot path was covered with upturned milk crates supporting students enjoying coffee. When Theo, the blind man who lived next door, walked to the corner shop1 the milk crates would part like the Red Sea then quickly resume their position as Theo passed.

Retail and wholesale popularity quickly exceeded the capacity of the little Sivetz roaster. So a much more sophisticated 15kg Sivetz roaster was commissioned and the roaster moved to Union Square, 100 metres from where Star City Casino would later be located.

The most sophisticated coffee roaster, formerly manufactured by Sivetz, still required much input from the operator. Coming from the computer industry Dan realised that a properly configured computer control system would improve the process and the roasting results, while reducing the repetitive work of the operator.

As luck would have it, the need to install a roaster in Queensland caused Dan to begin scribbling his own design on a serviette. Soon after, a 15kg Chinook Air Flow Coffee Roaster was installed at The Coffee Roaster QLD. Word got out and, six months later a second Chinook was installed at Zarraffa’s Coffee in a new Harbourtown Shopping Centre location on the Gold Coast.

Meanwhile, back in Sydney, expanded wholesale and retail sales necessitated an upgrade to a 25kg roaster. So Dan set about designing a larger version of the previous two Queensland Chinooks. In 2000, this 25kg roaster was installed at their current Sydney location, 380 Botany Road, A1exandria1 NSW.

It was felt that the control system still demanded too much from the operator. Luckily recent emerging advances in computer technology supported the design of the current Chinook Control System. This control system allows the operator to enter the batch size, roasting recipe1 and start roasting with six clicks of the computer mouse.

No need to watch the roaster after that. Operators are free to express their Artisan Craftsmanship by developing new blends and roasting recipes in the Piccolo Chinook sample roaster while the production Roaster does all the repetitive work.

A coffee roasting company from Adelaide was waiting for the previous 25kg Chinook to be decommissioned while the new computer controlled Chinook was being installed.

Today that Adelaide Company is still using the original 25kg Chinook to roast their coffee. Since then, three more 25kg computer-controlled Chinooks have been installed in various parts of Australia.

Most recently, Chinook Coffee Roasting Systems has adopted a modular approach to fabricating the Chinook System. Each system is built, shipped and commissioned in its own modular unit. The unit is positioned at the installing location, and then gas, water and electricity are simply connected. Operation begins once the exhaust ducting is extended through the roof.

25kg and 50kg Chinook systems have been deployed in Australia and New Zealand using this novel approach. Expeditious transport, easy installation and rapid commissioning are some of the benefits. Moreover, each unit can be easily moved to a new location simply by disconnecting, securing the doors and calling the transport provider. Recommissioning could be accomplished in less than a week.

February 2018 Featuring The Coffee Roasters


The 50kg Chinook system consists of four modules containing eight one tonne green coffee silos, automatic weighing system, Chinook roaster, 4 one Tonne roasted coffee silos and transport to a form fill & seal packaging machine through an electronic destoner.

The theme of elegant simplicity extends to the Chinook’s ancillary components. Most commonly used coffee transport systems like cable drag systems, bucket elevators and screw conveyors have their Genesis in the agricultural industry. Instead we use vacuum air to move green & roasted coffee through stainless steel pipes at the command of the control computer. These subsystems have very few moving parts, very low maintenance requirements and keep the environment (vacuum) clean during operation.

Dan said, “All of our efforts have been directed to the purpose of roasting coffee well and consistently. We are overjoyed that it works. And we are gratified that this approach frees us from the roaster allowing us to pursue the more enjoyable aspects of coffee selection, blend development and roasting recipe creation.

“Please come and join us for a coffee while we watch the Chinook Air Flow coffee roaster do all the work.”

You can find the coffee roaster at and 380 Botany Road, Alexandria, NSW 2015

Grace and Taylor Coffee Roasters Waterloo Sydney

Grace & Taylor Roaster from Waterloo Featured June 2016

Grace and Taylor Coffee Raosters Waterloo Sydney featured in June 2016.


Grace and Taylor Coffee Roasters Waterloo Sydney

Tasting Notes and Varietal Information


The Tabi is the perfect winter coffee, our notes are: chestnuts, chocolate orange and winter berries.
The Caturra is a little more familiar, we taste: Grapefruit, crisp raspberry acidity with a silky mouthfeel and lingering finish.
Both come from Pedro Trujillo’s farm ‘El Jardín’ which is situated in Cerrania de las Minas in Southern Huila, Colombia. These coffees were both harvested in November 2015. They were wet processed to remove the cherries and mucilage, then spent 20 days on raised parabolic drying beds.


Graceland – Signature House Blend

Graceland. Tastes like peach iced tea (as espresso), turning to coffee cherry and caramel with milk.
Components: Ethiopia Sidamo Guji Wonberta natural heirlooms; Ethiopia Kebele Aricha washed heirlooms; and Colombia Pasto Nariño, washed Caturra, Castillo and Colombia.

For more info about this roaster contact us.


Small Batch Coffee Featured Roast for July 2016

We featured Small Batch Roasting Co. coffee in July 2016.


Small Batch House Blend – Candyman

Small Batch Roasting Co - July 2016 Featured Roaster Small Batch Roasting Co - July 2016 Featured Roaster


Small Batch – Single Origins

Small Batch Roasting Co - July 2016 Featured Roaster Small Batch Roasting Co - July 2016 Featured Roaster Small Batch Roasting Co - July 2016 Featured Roaster


About Small Batch

…Andrew dreamed of sharing his discoveries by opening a cafe and roastery. That dream became Auction Rooms: a big open space where everything was on display, a menu that raised the bar for cafe food, and an obsession with creating delicious coffee. Since 2008, Melbournians have been flocking to North Melbourne, answering the siren call of what The Age Good Cafe Guide has twice called Melbourne’s best cafe.

As our roasting operations grew, we opened a dedicated roastery down the road. Now, Auction Rooms is our flagship cafe; Small Batch is the coffee that made it famous.


To give us feedback on this coffee roaster send us an email or use the Contact Form.


Fish River Roasters Mudgee our Pick for May 2016

Smooth and full bodied with a balanced acidity. Caramel and dark chocolate flavours.

Fresh Roast from Mudgee!

We picked Fish River coffee from Mudgee this month as we tried their coffee a while back on a trip to Mudgee and thoroughly enjoyed it!

Varietals and tasting notes are below for the house blend and single origin roasts for the month of May 2016.


Fish River – Roasting Machine

Fish River Roasting Machine


Award Winning Coffee


Fish River Roasters Mudgee


Tasting Notes and Varietals for Fish River Roasters

Colombian Popayan Supremo Cauca Tasting Notes
Grown in the rich soil of the Sierra Nevada mountains near Cauca in the Popayan region of Colombia.
aromas: Deep berry aromas
flavours: Smooth and full bodied with a balanced acidity. Caramel and dark chocolate flavours.
notes: Colombian Coffees are popular because of their high quality and ability to drink well as a single origin or in a blend.
The cool climate (1400m to 1800m) is ideal for the prolonged development of the coffee cherry which translates into high quality in the cup.

Fish River Roasters – The Hub Blend Tasting Notes

A special blend, done for our friends at the Hub Espresso Bar. We based this blend on a favourite Colombian coffee added in Sumatran, Kenyan and Ethiopian coffees to give it balance and retain a smooth finish.
aromas: subtle vanilla and florals flavours: Cocoa and dark chocolate flavours and bright, lingering finish.
Notes: This coffee has won awards at the 2011, 2013 and 2016 Sydney Royal Fine Food show and at the Golden Bean coffee competition.
Fish River Roasters-Tasting Notes Single Origin LR5
A lighter roasted coffee blend that works well in filter and espresso. A pulp natural Brazil adds sweetness with an Ethiopian Yirgacheffe for brightness, a Colombian for body and a Sumatran for some berries and acidity.
aroma: Complex. Dried apricots and figs, sweet peas
flavours: light caramel with some delicate acidity and a creamy, syrupy body.
We pull this roast up well before the start of the second crack which is our normal indicator for an espresso style roast. We’ve been really happy with the result particularly as an afternoon filter coffee in Chemex or aeropress.

About Fish River Roasters Mudgee

At fish river roasters we roast in small batches so we can deliver to you fresh and fast. Our philosophy is simple: source the best coffee beans and roast each variety to bring out their best flavours and aroma.


Our coffee has won 21 awards over the years including at the Sydney Royal Fine Food show and the National Golden Bean competition.


We just picked up another three medals (Bronze)at the Royal Sydney Fine Food Show (2016). The Hub Blend won in the hotly contested milk based category, The Avenue in the Filter Category and the Decaf won as well. There were no gold medals given in each of these categories. In each case we just sent in what we were sending out to our customers that day. No competition blends or limited releases.


We’re still deciding next month’s pick… we’ll update you soon!
Rumble Coffee on JoeMerchant for April 2016

Rumble Roasters from Melbourne Our Coffee Pick for April 2016

“Sweet milk chocolate with vanilla, dark berries and toffee…”

For the month of April 2016 we’ve selected Rumble Coffee Roasters who are based in Melbourne.

Rumble Coffee on JoeMerchant Logo

Great packaging with easy to read tasting notes on every coffee bag, the flavours are pleasing and well balanced. You can learn more about Rumble Coffee here.

Rumble Coffee on JoeMerchant for April 2016

About Rumble Roasters

Rumble Coffee Roasters is Stan Bicknell, Matt Hampton and Joe Molloy. Three guys teaming up to create knock-out coffee for Melbourne’s competitive cafe scene. We have been training in the sweet science of coffee roasting and cafe running for a lifetime. Now we are here to help.

Our signature blend, the Haymaker, launched in late 2014. Since then we have grown to supply over a dozen cafes across Victoria, roasting multiple single origin espresso and filter coffees each week.

Our years of combined experience make us uniquely placed to make a difference. Whatever it is, we’ve probably been there. We use our insight and experience to help cafe owners roll with the punches of running a small business.

Care and conscience is taken to provide the highest level of  service. From staff training, to regular cupping sessions, to technical expertise; Rumble is always there for our customers.

Blend and Two Types of Single Origin Coffees by Rumble Coffee Melbourne

Rumble Coffee

Tasting Notes – Single Origin

Rumble Coffee Tasting Notes

Tasting Notes – House Blend

Rumble Coffee Tasting Notes


Next Month’s Coffee

Next month we are introducing Fish River Roasters from Mudgee.


Joe Merchant All You Need is Coffee

Joe Merchant & Co New Website Launches March 2016

Welcome to the New Joe Merchant & Co Website

Joe Merchant is only a year old yet in that time we have seen explosive growth. To keep up we have redesigned our website and added new functionality.

Joe Merchant All You Need is Coffee

What’s new

-New system – easier ordering, more info and coffee knowledge base

-New shipping rates for new customers outside of Australia

-New wholesale section for cafes and restaurants –

Coffee subscriptions and coffee accessories

We have increased our range of coffee roasters so that coffee subscribers and gift recipients get a wider range of coffee styles and roasts. We’ve also added coffee accessories and some tea sets.

Check them out at Coffee Subscriptions and Shop for Coffee Accessories.

Improved security

Now all our web pages are secured using entreprise grade SSL certificates. You will see the https:// in the front of our domain – this indicates every page is encrypted.

Check out the new site at and our blog at

Business opportunities

We are keen to expand Joe Merchant into Australia’s largest online coffee platform, we are interested in hearing from you:

Coffee roasters in Australia – contact us if you have a high quality coffee roast each week

Coffee importers – contact us if you are looking to expand your coffee distribution

Business opportunities – if you have ideas in the coffee space contact us… we’re always interested!

Send us an email at or use the Contact us form.

Look forward to seeing you on JoeMerchant!